100 PR buzzwords you need to stop using right now
100 PR Buzzwords that need to go six feet under
The big winners: Cutting Edge, Game Changing
Cutting Edge – “Here are my reasons as to why ‘cutting edge’ hits the top spot. First, it doesn’t really mean anything unless you are talking about something that makes blood when you lean on the corner of a table. Second, it’s a giant cliche and when people use cliches they are not actually talking; it’s as if they read too many copies of Fast Company magazines and are parrotting what is in there. I always say explain everything—use English, not jargon. Finally, everything can be considered by the “talker” as being on the cutting edge— but who is to judge? The fact is, a differentiator is something that is so new, so different, that you don’t have to use crazy terms in order to get our attention.If you’re in PR or marketing and say “Here is why our product is newer and better—and really unique,” you better be able to back it up. And if you can’t, then give an brand spanking new angle for its use— cause everything does not have to be mind-blowing. It just has to be different!”
*Thanks, Sarah!*