Cameron condemns Tweeters as tw*ts • The Register
David Cameron risked alienating the UK's Twitterocracy and the Civil Service alike this morning when he suggested the microblogging service was for "twats". ...
During the interview, he careened off message to take a pop at Twitter. “The trouble with Twitter... The instantness [sic] of it [is that] too many twits might make a twat.”
Why would he say that? Register: Gov geek publishes 5000-word Twitter guide
Neil Williams, head of corporate digital channels at the Department for Business, Innovation and Skills, quietly posted his compact 5,382 word guide to setting up UK.gov Twitter feeds here last week. Highlighting the lightning speed at which web 2.0 can work, by this morning it was plastered all over the papers.
The guide pitches Twitter as "free to use with a relatively low impact on resources [with] the potential to deliver many benefits in support of our communications objectives".
It is, Williams says, "experiencing a phenomenal adoption curve in the UK and being used increasingly by government departments, Members of Parliament, a number of our stakeholders as well as millions of businesses, non government organisations and individuals."