Polaroid Instant Film is Reinvented, Revived and On Sale This Week - DailyFinance
When Florian Kaps, one of the founders of The Impossible Project, tries to explain just how they've managed to reinvent instant analog film -- the type that works in Polaroid instant cameras -- he says that he limits himself to using the word "magic" only five times per presentation. By his count, he's managed to keep it down to four.
Had he put a limit for himself on another word, it would have been "crazy." Kaps, (pictured) the project's head of marketing and distribution, uses that one far more than four times, to describe himself, to describe his whole team, to describe the former Polaroid employees in Enschede, Netherlands, who almost without reservation said "yes" when asked to join this passionate group on a -- yes, crazy -- project that had a high likelihood of failure: re-engineering almost from scratch the film packs that work in the 300 million still-functional Polaroid cameras which can be found in cabinets, shelves, attics and eBay listings worldwide.
Magic craziness doesn't work very often in business, but perhaps that's because so few companies allow the crazy magicians to do their work unhindered. At The Impossible Project, mild forms of insanity mix with enchantment in a way that has thrived despite everything. Some of the upshot of that thriving are displayed on the high, white walls of the spare offices of Impossible New York: the most charmed results of Polaroid artists' shots taken with a test version of the new PX 100 film.
The comments here
say the new film has flaws, and this is understandable, as the only plant that made titanium dioxide -- crucial for the Polaroid process -- was flattened by Hurricane Katrina. To which we at Poor Mojo simply say: Haters gon' hate!