danah boyd | apophenia -- Risk Reduction Strategies on Facebook
Mikalah uses Facebook but when she goes to log out, she deactivates her Facebook account. She knows that this doesn’t delete the account – that’s the point. She knows that when she logs back in, she’ll be able to reactivate the account and have all of her friend connections back. But when she’s not logged in, no one can post messages on her wall or send her messages privately or browse her content. But when she’s logged in, they can do all of that. And she can delete anything that she doesn’t like. Michael Ducker calls this practice “super-logoff” when he noticed a group of gay male adults doing the exact same thing.
Mikalah is not trying to get rid of her data or piss of her friends. And she’s not. What she’s trying to do is minimize risk when she’s not present to actually address it. For the longest time, scholars have talked about online profiles as digital bodies that are left behind to do work while the agent themselves is absent. In many ways, deactivation is a way of not letting the digital body stick around when the person is not present. This is a great risk reduction strategy if you’re worried about people who might look and misinterpret. Or people who might post something that would get you into trouble. Mikalah’s been there and isn’t looking to get into any more trouble. But she wants to be a part of Facebook when it makes sense and not risk the possibility that people will be snooping when she’s not around. It’s a lot easier to deactivate every day than it is to change your privacy settings every day. More importantly, through deactivation, you’re not searchable when you’re not around. You really are invisible except when you’re there. And when you’re there, your friends know it, which is great. What Mikalah does gives her the ability to let Facebook be useful to her when she’s present but not live on when she’s not.
Shamika doesn’t deactivate her Facebook profile but she does delete every wall message, status update, and Like shortly after it’s posted. She’ll post a status update and leave it there until she’s ready to post the next one or until she’s done with it. Then she’ll delete it from her profile. When she’s done reading a friend’s comment on her page, she’ll delete it. She’ll leave a Like up for a few days for her friends to see and then delete it. When I asked her why she was deleting this content, she looked at me incredulously and told me “too much drama.” Pushing further, she talked about how people were nosy and it was too easy to get into trouble for the things you wrote a while back that you couldn’t even remember posting let alone remember what it was all about. It was better to keep everything clean and in the moment. If it’s relevant now, it belongs on Facebook, but the old stuff is no longer relevant so it doesn’t belong on Facebook. Her narrative has nothing to do with adults or with Facebook as a data retention agent. She’s concerned about how her postings will get her into unexpected trouble with her peers in an environment where saying the wrong thing always results in a fight. She’s trying to stay out of fights because fights mean suspensions and she’s had enough of those. So for her, it’s one of many avoidance strategies. The less she has out there for a jealous peer to misinterpret, the better.