So far the people that makes the browsers are on the consumers' side. After all, if one browser shares your info with advertisers and another doesn't, which would you use?
Do-Not-Track Movement Is Drawing Advertisers’ Fire - NYTimes.com
The advent of Do Not Track threatens the barter system wherein consumers allow sites and third-party ad networks to collect information about their online activities in exchange for open access to maps, e-mail, games, music, social networks and whatnot. Marketers have been fighting to preserve this arrangement, saying that collecting consumer data powers effective advertising tailored to a user’s tastes. In turn, according to this argument, those tailored ads enable smaller sites to thrive and provide rich content.
“If we do away with this relevant advertising, we are going to make the Internet less diverse, less economically successful, and frankly, less interesting,” says Mike Zaneis, the general counsel for the Interactive Advertising Bureau, an industry group.
But privacy advocates argue that in a digital ecosystem where there may be dozens of third-party entities on an individual Web page, compiling and storing information about what a user reads, searches for, clicks on or buys, consumers should understand data mining’s potential costs to them and have the ability to opt out.
“If you are looking up the word ‘cancer’ ” on a health site, says Dan Auerbach, a staff technologist at the Electronic Frontier Foundation, a digital rights group in San Francisco, “there’s a high probability that you have cancer or are interested in that. This is the sort of data that can be collected.” He adds: “Consumers absolutely have a right to know how their information is being used and to opt out of having their information used in ways they don’t like.”
But the two sides seem to have reached an impasse. When the W3C met recently in Amsterdam to hammer out Do Not Track standards, as my colleague Kevin J. O’Brien reported in an article earlier this month, advertising industry executives and privacy advocates accused each other of trying to stymie the process.