If it works -- if people enthusiastically jump in the way they do on TripAdvisor -- then Glassdoor could be profound. Barton and Glassdoor CEO Bob Hohman showed me a preview. Anyone trying to decide what company to work for could get a view of the company previously only available by word of mouth.
You could starkly see how happy engineers are at, say, Google vs. Yahoo. One page Hohman showed me compared engineer salaries at Yahoo, Google, Microsoft and Apple, showing that Apple pays far less than the other three -- but still woos engineers who believe in Apple's philosophy. Another page shows that Yahoo CEO Jerry Yang has a not-great approval rating while VMware CEO Diane Greene has one of the top approval ratings in the industry.
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