Day4 - How we screwed (almost) the whole Apple community
We wanted to test this, how easy is it to spread disinformation?
Apple is the world’s largest company, so they can take a few knocks. The community around Apple is often very active, especially before an upcoming Keynote where it is expected that the company will introduce new products. In September is one, and everyone expects the iPhone 5 to be announced. Rumors are flowing about the phone, its appearance, its features, its materials and so on. We found this was a fitting goal for our test.
One afternoon we sketched out a screw in our 3D program, a very strange screw where the head was neither a star, tracks, pentalobe or whatever, but a unique form, also very impractical. We rendered the image, put it in an email, sent it to ourselves, took a picture of the screen with the mail and anonymously uploaded the image to the forum Reddit with the text ”A friend took a photo a while ago at that fruit company, they are obviously even creating their own screws ”.
Less than 12 hours later it had happened. First came Apple blog Cult of Mac, who reported ”Apple May Be Working On A Top Secret Asymmetric Screw To Lock You Out Of Your Devices Forever” and then it just went on. More and more blogs wrote about the alleged leaks from Apple headquarters in Cupertino, USA. Yahoo, Wired and MacWorld jumped on. On Twitter, numerous posts raged about the issue. On YouTube, people made video blogs about the new screw. Google + talked about it page after page. Try it yourself, go to www.google.se and search on ”asymmetric screw”.
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