There is at least one problem with this analogy -- religious education. It's more difficult to do that on one's own, or for one's own kids, or expect them to gain the desired moral and historical insights online.
Weblog - Emergent Village - How Churches Are Like Record Labels and NewspapersI wonder if these new media, present a more fundamental challenge not just to power structures within church life but to the core of some kinds of ecclesiology.
Increasingly I’ve come to wonder if churches are, to some extent, analogous to record labels and newspapers. ...
This truly is a blessed time for those for whom doing is a reward in and of itself, regardless of the rewards. The way of doing for the “ordinary” person has changed, if they are really focused first on the doing.
How does this relate to church? Forgive me for waxing economical, but to me church is a kind of resource problem (or collective action problem). We “do” church because there are things a Christian just can’t “do” by themselves. In a way, ecclesiological power was like the power of the record label or newspaper in time when access to theological education and resources was scarce and expensive. ...
There was a time where possession of a Bachelor of Theology degree put your near the top of the educated within a western society. But, today it is usually very unlikely that a pastor would be anywhere near being the most educated person in their congregation in most churches. ...
Which brings us back to the online thing. The open, flat, collaborative, fluid dynamic that marks out online culture is a place that problematises a lot of the assumptions that feed the church-as-answer-to-scarce-resources model. Put simply, we no longer need that kind of church or the denominational structures that were built to support it.