Advice from another incredibly succesful self-published author
WOOL is selling like gangbusters. It's a post-apocalyptic book that sounds like (and I mean this in a good way) Fallout fanfic as it deals with survivors trapped in a mysterious subterranean vault that extends for miles in all directions and a surface world that is strange and inhospitable.
Hugh Howey: How My Self-Published Book 'Wool' Became A Hot Movie Property
I currently enjoy the best of both worlds: The ability to write what I want and enjoy the generous royalties inherent with self-publishing domestically, while also working with a major publisher overseas to hone my craft and produce the best physical books possible. Because of this avalanche of good news, I've been blessed by IndieReader to come here today and thank you all for turning what once was a fanciful dream into a mind-numbing reality. Yeah, I'm thanking you.
My inbox lately has become sprinkled with missives from other independent writers asking me for any advice I might have. So I tell them what you have taught me: Please the reader. Write your best works for them; make those works affordable; interact with your fans; and take their feedback to heart. Without a single dime spent in advertising, a short story I wrote and didn't even work to promote climbed to the top of the Amazon charts. It drew the attention of Hollywood. It landed me an agent and half a dozen foreign book deals. All because of word of mouth. Because I happened to please you, and you told someone else, and they spread the word further.
The first WOOL story came out in July of last year. At just over 12,000 words, it qualified as a novelette, and not much more. I forgot about the story until it began garnering a slew of positive reviews that could muster only a single complaint among them: Where was the rest? They wanted more.
So I began writing more. I released the rest of the story in installments, something I'd always wanted to try, and I enjoyed the quick turnaround and the immediate feedback from readers. The entries grew as the series went along, until the fifth and final WOOL story was the length of a short novel. Once the tale was complete, I collected the five books into an Omnibus, which was when it began to really take off.
The WOOL OMNIBUS is now roaring up the charts, and I like to think of the work as much as a collaboration as a singular effort. It was borne out of the call from reviewers for more and forged almost as it was being read. Cover art has been supplied by (and paid for, of course) by fans. Typos have been rounded up and summarily vanquished by helpful readers. And so the story of WOOL's creation has become as interesting (to me, at least) as the story contained in the book itself.