"no homo" -- hip-hop protests too much?
The rise of no homo and the changing face of hip-hop homophobia. - By Jonah Weiner - Slate Magazine
No homo tweaks this dynamic because it allows, implicitly, that rap is a place where gayness can in fact be expressed by the guy on the mic, not just scorned in others. In the very act of trying to "purify" an utterance of any gayness, after all, the no homo tag must contaminate it first—it's both a denial and a flashing neon arrow. This isn't to suggest that saying no homo is a radical act, but there's an appealing sense in which the phrase refuses to function as tidily as some of its boosters might like. This is especially striking in those cases when rappers add no homo to statements of sexual pleasure we'd otherwise have no reason to think of as gay. "No homo, I go hard," Chamillionaire rapped on a recent mix tape, implying that an erection is inherently homosexual. ...
Often, no homo appears not just as a disclaimer but as a punch line, a See what I did there? that flaunts one's cleverness. "Just shot a video with R. Kelly, but no homo though," Lil Wayne rapped in 2007. In this line—a sly nod to both a music video co-starring Wayne and Kelly and to the R&B singer's alleged sex tape—no homo isn't an afterthought; it's the keystone that holds the whole joke together. A funny side effect here is that the no homo vogue doubtless encourages rappers not only to scrutinize everything they say for trace gayness, but to actively think up gay double-entendres just so that they can cap them off with no homo kickers.
