We need better and fewer comics, delivered on a tight schedule
Brian Hibbs at his best.
Tilting at Windmills: The Self-Strangulation of the Direct Market - Comic Book Resources
It kills me, it literally kills me as I watch publisher after publisher, time and time again, walk up to their customers and say to their face, "Please stop buying my comics!". Whether that's feast-or-famine shipping, completely blowing the scheduling on new lines, not balancing a production schedule over the month, whatever. Behavior that we tolerate in the DM would never ever fly in any other medium. Can you imagine a TV show succeeding with the kind of stop-and-start, constant change-in-scheduling kind of production that we have in comics? No, the mass audience wouldn't be interested in those kinds of shenanigans.
Again, it would be one thing if we were dealing with a market of big hits, in a healthy economy, where the losses from the dumb stuff could be ameliorated. But we're not in a market of big hits any longer. We've lost most of our buffer.
The DM is interesting, because we also have the book format to work with as well, but the flat reality is that the majority of trade paperback (or, hardcover for that matter) releases have no legs whatsoever. We've completely overproduced reprints to the point that a significant percentage of people use it as their excuse to not buy something, but when the collection finally comes out you sell maybe one or two copies, then you never sell another one ever again.
. . .
I don't know how other retailers feel about this, but I'm feeling squeezed by both too much, as well as inferior, product, and it has caused sales to drop to a point of sludgy profitability. And while a correction in the general economic climate might improve that single-handedly, it's a pretty awful business plan to have to depend on outside forces to turn things around.