Tilting at Windmills: DC Comics, comiXology & Comic Stores - Comic Book Resources
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Here's what you really need to understand to get my core rage and frustration about how this is unfolding: Direct Market comic book retailers are DC's customers. Even though Diamond is the one who facilitates the pulling and packing of books, I do not buy DC comics from Diamond -- Diamond is "merely" the sales agent in the transaction. I am the customer, I am the retailer.
I had, perhaps foolishly, assumed that this essential relationship would largely be continued, and that the "mechanism" of I-am-the-retailer, DC-is-the-publisher, let's-all-make-some-money with an agent or broker doing the facilitating would continue, swapping Diamond's role for comiXology.
The deal with comiXology is a complete inversion of how the business currently works. comixOlogy is the retailer, and the DM retailers are just -- hmm, what's the best analogy? An introduction service, I guess is the one? Only, matchmakers and headhunters? They often make hundreds of dollars per client. We're being offered 15 cents, on the low-end.
I'm saddened by this.
Look, I'm not precisely a fool (even if I do foolish things once in a while!), and I recognize that at the end of a day you can't trust corporations. You can trust individual people who work for corporations, and you can trust those people to have something reasonably close to your interests in mind when they make policies. But I'm just saddened that we've come so quickly to this: pretty much the opposite of anything that was ever discussed, and the polar opposite of any relationship that DC has ever had with Direct Market retailers. And presented in a fashion meant to convince us this is actually good for us.
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