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Movie studios realize that courting nerds at Comic-Con is a terrible business strategy

It's funny that the movie industry is so upset that the millions they spend marketing shitty films (e.g., Sucker Punch) at Comic-Con doesn't translate to sales. As if drenching nerds in posters and ten second promo clips can overcome the ripe stink of flopsweat on a film. Movie Studios Reassess Comic-Con - NYTimes.com
Comic-Con, as a growing number of movie marketers are realizing, has turned into a treacherous place. Studios come seeking buzz, but the Comic-Con effect can be more negative than positive. The swarm of dedicated fans — many of whom arrive at the convention in Japanese anime drag or draped in Ewok fur — can instantly sour on a film if it doesn’t like what it sees, leaving publicity teams with months of damaging Web chatter to clean up. “It’s a red-letter opportunity, but you shouldn’t go simply because it sits there on the calendar,” said Michael Moses, co-president of marketing for Universal Pictures. “You have to be absolutely certain you have goods ready that can really make a difference for your film.” Even a joyous reaction at Comic-Con, which takes place in San Diego from July 21 to 24, can skew expectations, as a platoon of studios learned last year, if hard-core enthusiasm doesn’t spill into the mainstream. Warner got burned with “Sucker Punch,” which had fans vibrating with excitement in July but failed in its March release. The millions that Disney spent on “Tron: Legacy” at Comic-Con had a less-than-fantastic payoff. A stunt involving video of attendees trapped in coffins made a splash for Lionsgate’s “Buried,” but the film sold just $1 million in tickets when it opened two months later. “Scott Pilgrim vs. the World” was the big alarm. That Universal movie was the belle of last year’s convention, and the studio spent heavily to make it so, draping the entire side of a skyscraper with an ad, for instance. Released just three weeks after the convention, “Scott Pilgrim” fizzled and the $60 million movie sold just $32 million in tickets.

June 10, 2011

David Simon to AG Holder: I'll make more seasons of THE WIRE when you end the stupid Drug War

'The Wire' Creator David Simon Has a Counter-Offer for Eric Holder - Entertainment - The Atlantic Wire
We're going to blame the Times of London pay wall for the fact we're just now seeing The Wire creator David Simon's emailed response to the paper following attorney general Eric Holder's light-hearted plea for another season of The Wire at a drug policy event in Washington last Tuesday. "I want to speak directly to [Co-creator Ed] Burns and Mr. Simon: Do another season of The Wire," adding, "I have a lot of power Mr. Burns and Mr. Simon." Late last week, Simon replied with a counter offer: The Attorney-General's kind remarks are noted and appreciated. I've spoken to Ed Burns and we are prepared to go to work on season six of The Wire if the Department of Justice is equally ready to reconsider and address its continuing prosecution of our misguided, destructive and dehumanising drug prohibition. The exchange has at least clarified one thing: the chances of another season of The Wire are now exactly the same as America having a rational dialogue about drug law reform.

June 09, 2011

Tracy Morgan lets loose with evil homophobic rant during comedy show

He actually said that if his son came out to him, he would murder his own son. STFU, Conservatives, Tracy Morgan threatens to kill his son if gay during homophobic tirade on stage
-Mr. Morgan took it upon himself to mention about how he feels all this gay shit was crazy and that women are a gift from God and that “Born this Way” is bullshit, gay is a choice, and the reason he knows this is exactly because “God don’t make no mistakes” (referring to God not making someone gay cause that would be a mistake). -He said that there is no way a woman could love and have sexual desire for another woman, that’s just a woman pretending because she hates a fucking man. He took time to visit the bullshit of this bullying stuff and informed us that the gays needed to quit being pussies and not be whining about something as insignificant as bullying. -He mentioned that gay was something kids learn from the media and programming, and that bullied kids should just bust some ass and beat those other little fuckers that bully them, not whine about it. He said if his son that was gay he better come home and talk to him like a man and not [he mimicked a gay, high pitched voice] or he would pull out a knife and stab that little N (one word I refuse to use) to death. -He mentioned that Barack Obama needed to man up and quit being all down with this just because he has a wife and two daughters. All of this being followed by thunderous cheer and “You go Tracys”. Tracy then said he didn’t fucking care if he pissed off some gays, because if they can take a fucking dick up their ass… they can take a fucking joke.