Schools now selling advertising on lockers
Schools open lockers to advertising | StarTribune.com
School lockers are becoming the latest venue for bombarding kids with advertising.
Just what that will look like is on display at the north suburban Centennial school administration building: four lockers wrapped in a bubblegum pink ad for the Mall of America's "Underwater Adventures" aquarium.
On Nov. 1, the school board is slated to decide whether it will allow the ads on up to 10 percent of the available surfaces in all of the district's seven schools. That includes lockers, walls and floors. The take for the district? $184,000 a year.