This is from the nerds at OKCupid, who are a dating site but not a subscription-based one. They run the maths and look at Match.com and eHarmony and show that a) it's in those sites' best interests that you *don't* find a match (since you'll subscribe longer) and b) that 95% of the accounts on their sites are dead, which grossly inflates their subscriber numbers and makes it much, much harder for people to find folks to date.
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