It really is a genius business model: spend years cranking up the volume on the WORLD IS DOOMED, DOOMED I SAY! machine and then make a ton of money hawking gold, survival shelters, and food packs for the apocalypse.
It's like a Lex Luthor plan circa 1953.
Glenn Beck Hawking Survivalist Disaster Kits | TPMMuckraker
At ready.gov, FEMA recommends that people pre-plan for emergencies. The government's recommended preparedness steps include having a supply kit that that can last at least a few days, establishing a plan beforehand and staying informed. Nowhere does it suggest buying products from a private company. But Food Insurance, whose "The Essential" kit goes for $199.99 and provides enough food for an adult for two weeks, argues "why not make sure you and your loved ones are prepared with enough food and water to survive the ever-increasing number of disasters in the world?"
"The Essentials" kit feeds one person, and comes in a sleek backpack, for when you have to survive on the move. On the high end, for $9,599.99, you can buy the plan that feeds a family of five for 12 months (plus they throw in a free drink mix combo, "Emergency Plus" kit and "Essentials" kit).
The company's website touts the many perks of food insurance, not least of which is the "gourmet quality" of the products.
While your neighbors are struggling to find food, you will be dining on lasagna, beef stroganoff, and a variety of other delicious entrees. What's more, this food will retain its nutritional value and freshness for up to ten years.