Mother Jones: "Chrysler's Deplorable "Detroit" Super Bowl Ad"
Chrysler's Deplorable "Detroit" Super Bowl Ad | Mother Jones
But there's a lot to dislike here: the fact that a major bailout recipient is dishing beaucoup bucks for a one-off ad to boost its image; the cynical racism (or at least colonialism) of positioning Chrysler as a tough, gritty, 8 Mile-style brand that's perfect for what marketers call the "urban core" demographic; and using Detroit poverty porn to hawk your product while simultaneously trying to deride the media's recent Detroit poverty porn. (To be fair, maybe Chrysler ended up with a crappy commercial because the word's out on Madison Avenue that Chrysler also counts its advertising firms among the many parties it screws over. One of its previous ad execs complained that Chrysler "makes cars which no one wants and continues to throw money at them...and now, they want us to bail them out.)
But most appalling is the idea that Chrysler is one of the great things about gritty Detroit and America, when in fact it's one of the corporate locusts that choked the city and nation purple with its credit-backed gobbling of skilled labor and its excretion of abandoned worker plants.