Entertainment Weekly to move to using free unpaid bloggers to write their content
There is a chance here, of course, to get the much vaunted exposure and to lure readers away from EW to buying your books, reading your blog, listening to your music, etc.
Entertainment Weekly, the venerable consumer-friendly magazine about movies and TV and the like, is under the same crunch as the rest of the media industry; its parent company, Time Inc., has recently gone through a series of layoffs. But the manner in which the magazine is attempting to build out its brand is the absolute worst-case scenario — bad for authors and for readers.
Lucia Moses at Digiday reports that Entertainment Weekly is to launch an online “contributor network” that is to feature readers as writers, particularly on “TV and eventually other areas [...] staff reporters don’t cover deeply.” In other words, anyone can now write for Entertainment Weekly, but they shouldn’t expect a check.
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In an ideal world, writing for free would never happen — it’s work and should be compensated — but perhaps there is an argument that a community platform could give rise to particularly innovative or exciting takes. So far, the beta page is just recaps of TV shows in the EW house style. There’s something deeply disingenuous about opening up a website as a platform for young or eager writers to ply their trade for free when they’re not expected to do anything new. Why would Entertainment Weekly hire any of the people contributing to the community page when they’ve already shown they’re willing to do the work of a writer for free? Pardon me — not for free, as they’ll have the “prestige” and “access to editors” that Entertainment Weekly promises. Prestige entirely aside, how helpful or receptive will be editors staking their livelihoods on writers not waking up and demanding money for labor? How can any writer producing identical content to their counterpart distinguish herself enough to make exposure meaningful?