Disrupting the disruptors
And this dear readers is the huge problem with Uber's business plan: after they've gone out and fought for the right to ignore taxi laws all over the country there is nothing stopping a leaner, meaner, better company from doing it cheaper.
Uber's shall-we-say hypersensitivity about facing competition reflects what may be a very serious problem with its business model.
Traditionally the cab dispatch or fleet-ownership game has been lucrative precisely because of the regulatory barriers to entry that Uber is trying to hack or tear down. Drivers don't make very much money, because the supply of potential drivers is large. The real scarcity is permission to drive, and so the people who own the permits make the money. But Uber's basic tactic for busting down those taxi permit monopolies can be turned against it easily enough. And in a highly competitive marketplace between rival car-hailing apps, more and more of the revenue is going to end up flowing to the drivers since you'll essentially be in a war to maximize car availability and therefore ridership.
Now I suspect Uber's official answer to actual or potential investors would be that this isn't a problem since Uber's routing algorithms and other technology or so good that they're hard to copy. And maybe they are. But if they're really that good, then it's hard to see why it needs to resort to pranking Gett.