Etsy thinks "handmade" also means "made in a factory in China"
The new guidelines allow for sellers to hire staff, meaning that they can now bring on additional help to produce their goods. They can also use a third party to handle order fulfillment, so that sellers don’t have to stack up unsold orders in their garage. Taking these two new allowances to their logical conclusion, Etsy is even allowing sellers to apply for the ability to sell items produced by “manufacturing partners.”
This is a huge divergence from the website’s long-held “handmade” ethos, as these eased restrictions effectively open the door to mass-produced goods that the seller may never even see before they arrive at the buyer’s door.