The Oatmeal is a soulless hack
“At the beginning, I assumed that, to be successful, I had to sort of pander to these ideas that were coming out of Digg,” Inman told an interviewer this month. Digg, of course, is no longer the social media giant it once was, but posting his comics there was responsible for much of his early success. Inman said he regrets that blatant pandering now, but his comics still seem to be written according to that formula — simply pointed at Reddit, Digg’s bigger spiritual descendent.
But Inman has had a complicated relationship with Reddit. Two years ago, Redditors discovered he had been posting his comics to the site himself, and, in his past job as an Internet marketer, had posted his linkbait quizzes and comic infographics designed to draw traffic to his SEO clients. If there’s one thing Reddit hates, it’s spammers, and after Inman’s Reddit activity was outed in a thread for a webcomic satirizing The Oatmeal’s pandering, there was a veritable Reddit backlash against his comic.
Inman reacted by rickrolling readers who had been linked to The Oatmeal from Reddit.
Soon he stopped, and Reddit, apparently unable to resist a webcomic from a sharp traffic guru aimed squarely at them, resumed serving as a major source of traffic. But the damage was done. Inman mocked his critics, but in the end, when his bottom line was threatened, his business sense forced him to capitulate.