Gatorade sued for putting flame retardants, endocrine disrupters in its drinks
PepsiCo, which owns Gatorade, has been using the stuff “on an interim basis” as of February 2012. The U.S. Food and Drug Administration lists BVO as an ingredient that is safe to use in fruity beverages but only in “amounts not to exceed five parts per million.”
The company says in a statement that its use of BVO is all on the up-and-up:
“We take consumer safety and product integrity seriously, and we can assure you that Gatorade is safe. As standard practice we constantly evaluate our formulas and ingredients to ensure they comply with federal regulations and meet the high quality standards our consumers and athletes expect.”
One professor of the University of Chicago’s Pritzker School of Medicine told the Chicago Tribune that BVO hasn’t always been deemed so safe, and more research should be done on the substance.
“Bromine does bind to fat in the body and stay there, it is an endocrine disruptor, and the fact is many people drink excessive amounts of soda,” the assistant professor said. “So the bromine ingestion is far higher than the ‘safe’ dose contained in one drink.”
Other experts warn that while one kind of brominated vegetable oil could be used as a flame retardant, it could be a wholly different type that’s used in drinks.