Must Read: Make Your Thing: 12 Point Program for Absolutely, Positively 1000% No-Fail Guaranteed Success
Most of Poor Mojo's "Must Reads" are about how thing have gone to shit out in the world. This bums me out, both because it is negative (duh) and because it leaves me with any overwhelming sense of helplessness; these are statements of *fact,* often divorced from *process,* which makes them feel inevitable.
This article, on the other hand, is a statement of *opinion*, and it's focused on process, and it instructs Us Folks Who Like to Create in how we can improve the world. SPOILER: We don't necessarily improve the world by making a head-on run at all the things in the other Must Reads; we can maybe improve it by keeping our hearts and keeping on making more, even when that seems at best quixotic, and at worst wasteful, selfish folly.
Also, I really like Thorn's read on the Insane Clown Posse--whose work he clearly doesn't enjoy, but whose achievements he certainly understands. It's probably the most concise and incisive thumbnail exegesis of "community" that I've ever read. Take *that* "social marketing gurus."
That said, I'd never call Faygo an "off-brand citrus soda." That totally ignores the rich diversity of the Faygo universe--and, let's come correct: Rock & Rye is clearly the canonical Faygo flavor. Citrus? Fuck that noise, Thorn.
