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Issue #472 -- Thurs., Feb. 4, 2010
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Return of The Baffler

baffler.jpgThe Baffler is back, relevant as ever - chicagotribune.com

In the 1990s, the literary journal made its name as a fearless, equal opportunity deflator of conglomerate-orchestrated alternative rebellions, a muckraker that found its targets in the co-opting of cool and breathless hyping of killer apps. It swung to the left, but the piety of any ideology was never outside its crosshairs. Or as Frank put it, the real target was "the bubble of the moment."

So, yeah, it's relevant.

Indeed, the new Baffler looks a lot like the old Baffler, at least from the masthead up. ...

Thomas Geoghegan, a Chicago lawyer and old friend of the editors' who ran last year for Rahm Emanuel's U.S. House of Representatives seat (but lost to Mike Quigley). He's now onboard as a "senior adviser," O'Neil said.

Said Geoghegan: "It's a strange and interesting publication. Its take on the world was so non-American but defiantly Chicago at the same time. You got this sense its literary heroes were old-fashioned Chicago progressives like Studs Terkel. But it wasn't pushed in your face." ...

In late 1992, The New York Times ran an item about grunge slang that Seattle scenesters supposedly used for everyday objects such as shoes and pants. The slang was entirely contrived by an employee of the Sub Pop record label, irritated with the carpetbagging media descending on her town. Word of the prank filtered down to Frank, and the Baffler ran an expose a few months later.