How Americans Are Tightening Their Belts
FiveThirtyEight: Politics Done Right: Cup O' Jolt, Or, How Americans are Tightening Those Belts
*Three in five adults (62%) say they are purchasing more generic brands while another 14% are considering it. Just under half (47%) of Americans are brownbagging lunch instead of purchasing it with 8% considering it;
*Slightly over one-third (36%) are going to the hairdresser or barber less often, while one-third (33%) are switching to refillable water bottles instead of purchasing bottles of water;
*People are also canceling one or more magazine subscriptions (29% done, 7% considered) and canceling a newspaper subscription (15% done, 9% considered); and,
*One in five Americans have cut down on dry cleaning (20%) and stopped purchasing coffee in the morning (19%) while 14% have begun carpooling or taking mass transit.
And here is a shocking graph of Starbucks closures in 2008.
