Cristal wants black people to stop drinking its champagne
In The Economist magazine, Rouzaud said the company viewed the affection for his company's champagne from rappers and their fans with "curiosity and serenity."
Asked by the magazine if the association between Cristal and the "bling lifestyle" could be detrimental, Rouzaud replied:
"That's a good question, but what can we do? We can't forbid people from buying it. I'm sure Dom Perignon or Krug would be delighted to have their business."
The comments left a bad taste in Jay-Z's mouth. The rapper said he would pull Cristal from his small chain of popular sports lounges - where bottles of Cristal sell for $450 and $600 - as well as from his personal flutes.
The French just don't get the whole racism thing. I'm married to one of the few enlightened ones. And it's one of the reasons we don't live there.