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In order to promote Yogurt Burst Cheerios (how yogurt cheerios=singing, I don't know), Cheerios has launched Cheerioke, where you can create an avatar, and then record yourself (either by phone or mic) singing one of the three or so songs they offer, then you can email it to everyone you know, and others can also listen to (and rate) your godawful song rendition on the site. Ah, nothing like painfully sincere bad karaoke. And Cheerios!